BUSINESS VALUES | VISION

Our Vision.

By focusing on possibilities, elegant design, and simplification, we create products that are beautiful and intuitive to use.

Our products add value to our clients' lives – helping them to better realise their creative visions as well as simplify use and installation.

We focus on bringing value to those that we work for and with. We care about our people, our stakeholders and the environment.

Core Values.

We are new, different and diverse.

We are pioneers and explorers on an exciting journey. We come from different professions, trades, backgrounds and cultures. Bringing our differences together drives new ways of thinking.

We simplify.

We create beauty through ingenious simplicity. We are minimalist in all parts of the business – our style, design, branding, products, communications and processes.

We are elegant.

Everything we do is beautiful, fully resolved, easy to use and intuitive.

We are kind, friendly, respectful and empathetic.

We have humility and are gracious. We operated with integrity. We seek first to understand. We ask questions. We put the business/team’s needs before our own personal drivers. We talk it out. We practice creative co-operation. We have high ethical standards. We are interested in long term goals and reputation over short term gains.

We love solving problems and finding solutions.

We see problems as opportunities and the basis for creation and invention. We ask questions, seek clarification, focus and listen, then think about the "how".

We delight our customers. 

We listen to our customers and reflect their needs. The customer comes first. We aim to give customers an exceptional experience.

Our focus is quality.

We deliver quality products and services – "we get it right". We always do our best and strive to be great.

We are considered.

We think things through before we act. We try things out. We are always curious.

We operate with integrity and discipline. 

We are accountable to our customers and each other. We seek to co-operate and have high ethical standards.

We embrace change and drive improvement.

We are always seeking to be better, to grow, to evolve. We look at things differently and from different perspectives, challenge ourselves and stretch ourselves to be better. We are interested in possibilities, as possibilities bring future opportunities.